Matthew Bishop and Michael Green have penned a timely and insightful response to critics of their book, The Road from Ruin.
Citing various case studies, From WalMart to Warren Buffett, they argue that “a vast number of firms are starting to realize that if they want to hire the best people, they will have to stand for something more than profit maximization.”
Purpose beyond profit. It’s a concept we’ve been exploring and espousing for years. And we think Bishop and Green are spot on in their assertion that most companies are less greedy than the headline-grabbers, and more responsible than they’re given credit for being.
Octopus Strategies Vancouver | London