On Friday morning, July 29, W2 Media Café will open for business. This marks the end of an eight year journey to establish this important new social enterprise.

Part cafe, part gallery, part immersion in global electronica, W2 is an internationally connected media arts centre. What appears at first as a coffee shop par excellence is but the first step into an ambitious organization.

W2 Media Café is a euro-styled coffee house experience—a large scale space that has already begun to host and curate diverse social and cultural activity. On this weekend alone, W2 will play host to a Pride World Dance Party, an Artist Talk & Presentation by Pia Massie, and the launch of the Surge Festival of Urban Digital Culture. The café itself is an open, modern and welcoming space, where people can connect with stories, art, ideas and each other. (And fabulous coffee and food, or course!)

W2 will engage people from throughout its Downtown Eastside neighbourhood, and from other communities across the city. Local residents will be able to access media and arts tools and support, to discover compelling arts experiences, to decide for themselves the programming W2 will deliver—co-creating the centre’s work. Some of the anticipated programs include instruction in social and digital media; a micro-enterprise incubator, where aspiring social entrepreneurs can learn from experienced mentors; access to the ideas and work of artists who will take up residence at W2 from time to time; and training and access to a letter press machine that once belonged to the Woodwards store.

W2 is located where the renowned Woodwards store used to stand. Vancouverites tend to associate Woodwards either with the great shopping experiences of the 70s and 80s, or with Woodsquat, the activist occupancy of Woodwards, in protest of housing policies and programs in the Downtown Eastside. W2 Media Café sits today at a symbolic meeting point—where Vancouver’s world class waterfront meets the working class neighbourhood that’s so significantly misunderstood by so many Vancouver residents.

W2 is determined to address some of these misunderstandings, and to bring people and communities together. Today is the beginning of another important chapter in W2. Why not join us there for a cup of coffee and a conversation about the city we all love?

Octopus Strategies has been proud to work with W2 during the past few months, in the leadup to this opening. We heartily congratulate the team for all their hard work, their perseverance, and for holding so closely to the intent of the collaborative that formed eight years ago to achieve the vision that today is opening its doors to the city.

During the recent hockey-disappointment-induced riots in Vancouver, Canada, and in the days that followed, the transparency and rapid news dissemination capabilities of social media were made abundantly apparent.

As the riot itself unfolded on live television, the riot’s instigators and youth caught up in the fray made countless posts to Twitter, Facebook and elsewhere, recording and documenting their activities. Some of the images they posted were bizarrely compelling; others were undoubtedly evidence of criminal activity. (The ‘social media vigilantism’ of the following week has also been an interesting topic of vibrant discussion.) News of the riot quickly spread around the world, making cover stories in Australia, India and elsewhere. Vancouverites collectively hung their heads in shame that their fair city—which had received accolades for its positive celebrations during the 2010 Olympic Winter Games just 12 months before—should again showcase an ugly side.

Yet at the same time as the riot was unfolding, so too was the Clean Up Vancouver campaign. Launched on the night of the riots on Facebook, this simple campaign invited positive Vancouverites to come downtown the following morning to help clean up after their not-so-positive fellow citizens. By 7:00am, hundreds of people were downtown with brooms and dustpans; by noon, some reports suggested more than 10,000 had joined the Clean Up. Plywood boarding over the broken windows of one major retailer became the ‘Love Wall,’ on which people wrote messages of apology and respect.

This Jekyll and Hyde capacity of social media is both powerful and puzzling. It’s powerful in its capacity to rally thousands of people to positive action. Yet, it’s puzzling, because it as easily can be used to drive disruption. However and organization might choose to use social media and its unparalleled reach, posts and other content are there forever, for anyone to see. And it is precisely this unprecedented transparency that gives organizations pause. Should we open up?

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Excruciating joy. That’s as close as I can get to articulating the atmosphere at the 2011 Social Change Institute.

Hosted at Hollyhock, June 8 – 12, SCI brought together a group of 55 remarkably diverse individuals, each of whom is working on one or more of the most significant challenges we face: From the need to rethink our organizations and how they’re structured, to unification of distinct generations in service of challenges bigger than each of them, to the recognition that adaptation to climate change will be as challenging as reversing it, the questions posed at SCI required both widely expansive thinking and deep, personal engagement. And it is precisely there that the greatest lessons of SCI 2011 began.

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After accumulating one of the greatest fortunes ever assembled, pioneering industrialist Andrew Carnegie dedicated his time and energy to spending it. Carnegie’s legacy is world famous, and delivered a global impact. I’ve written about him before. But this morning, I enjoyed reading a Huffington Post piece about ‘The New Carnegies‘—a collection of articles profiling some of today’s great philanthropists.

This morning’s piece focused on Jeff Skoll, the multi-billionaire who was the third person to join eBay. After helping to build that firm, and in the process, reinventing how commerce happens, Skoll has dedicated his time and his fortune to a focused, complementary group of companies and initiatives that collectively are working to address some of humanity’s and Earth’s most pressing problems.

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Octopus Strategies is pleased to be co-hosting MEC in Vancouver. Please join us for a presentation and discussion with 1% for the Planet, a global alliance of socially responsible businesses dedicated to supporting environmental causes.

Tuesday June 7, 3:30 – 5:00 PM

Followed by a social reception with 1% for the Planet Members, 5:00 – 7:00 PM

Cross Media Lab at W2 Media Cafe

111 West Hastings Street, Vancouver, BC

Join us at the newly opened W2 Media Café for an interactive session with Mountain Equipment Co-op and 1% for the Planet. 1% for the Planet members are located in 44 countries, and each of their 1,400 business members donate at least one percent of revenues to environmental causes.

Led by BC-based businesses like Mountain Equipment Co-op, Sterling Lorence, Saul Good Gift Co., Horne Coupar, and Hemp and Company, 1% members have given over $3.2 million to Canadian NGOs like CPAWS, the Pacific Salmon Foundation, the David Suzuki Foundation and dozens more since 2002.

Hear from 1% staff and MEC sustainability team about the 1% model and business value in being part of a network of companies investing over $20 million annually in grassroots environmental work and sustainability issues. After the meeting, please stick around for an informal cocktail reception with 1% members, NGOs, and fellow Vancouver business leaders

Please let us know if you’re planning to attend by emailing Danny: danny@onepercentfortheplanet.org. Questions? Contact Danny at 802-496-5408.

We hope to see you on June 7. Please spread the word!

P.S. Interested in learning more about 1% before the event? Please check out their short film, [one percent] of the story

“We have developed the most miraculous tools for dealing with the health of humankind. But the best tools in the world don’t make a bit of difference if they don’t get out to where they’re needed.”

— Nils Daulaire – Former CEO and President, Global Health Council.

In Africa, millions of people are dying from easily-preventable diseases because health workers do not have the reliable transport to reach them. By ensuring health workers have access to vehicles that never break down, Riders for Health is making sure millions of people across Africa receive regular, reliable health care, often for the first time in their lives.

Net Impact’s Vancouver Professional Chapter is pleased to welcome co-founders Andrea and Barry Coleman. Join us to hear about Riders for Health’s pioneering business, about their self-sustaining business model, and about key challenges they’ve faced while building this award-winning social enterprise.

The presentation and Q&A is sponsored by Octopus Strategies, and will be held at the Tides Renewal Centre in Vancouver.

For registration and location details, follow this link.

We hope to see you there.