During the recent hockey-disappointment-induced riots in Vancouver, Canada, and in the days that followed, the transparency and rapid news dissemination capabilities of social media were made abundantly apparent.

As the riot itself unfolded on live television, the riot’s instigators and youth caught up in the fray made countless posts to Twitter, Facebook and elsewhere, recording and documenting their activities. Some of the images they posted were bizarrely compelling; others were undoubtedly evidence of criminal activity. (The ‘social media vigilantism’ of the following week has also been an interesting topic of vibrant discussion.) News of the riot quickly spread around the world, making cover stories in Australia, India and elsewhere. Vancouverites collectively hung their heads in shame that their fair city—which had received accolades for its positive celebrations during the 2010 Olympic Winter Games just 12 months before—should again showcase an ugly side.

Yet at the same time as the riot was unfolding, so too was the Clean Up Vancouver campaign. Launched on the night of the riots on Facebook, this simple campaign invited positive Vancouverites to come downtown the following morning to help clean up after their not-so-positive fellow citizens. By 7:00am, hundreds of people were downtown with brooms and dustpans; by noon, some reports suggested more than 10,000 had joined the Clean Up. Plywood boarding over the broken windows of one major retailer became the ‘Love Wall,’ on which people wrote messages of apology and respect.

This Jekyll and Hyde capacity of social media is both powerful and puzzling. It’s powerful in its capacity to rally thousands of people to positive action. Yet, it’s puzzling, because it as easily can be used to drive disruption. However and organization might choose to use social media and its unparalleled reach, posts and other content are there forever, for anyone to see. And it is precisely this unprecedented transparency that gives organizations pause. Should we open up?

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Mass urbanization around the world will see hundreds of millions of people flocking to the world’s cities in the coming decades. Already enormous cities like Delhi, Beijing, Mexico City and others are swelling by staggering proportions, and the stresses on infrastructure, the environment and social programs will be extraordinarily hard to manage.

Demands on non-profits and social service agencies are already overwhelming capacity. And those demands will soar in the coming decade as people migrate to urban centres looking for work.

The complexities inherent in these new population dynamics and their consequent social impacts are difficult to fathom. As with any other complex problems, smart practices will allow for effective solutions to emerge. One of those is the development of social enterprise, a nascent, but growing sector that in some pockets is even outperforming traditional commercial business. Already recognized as an important part of the ‘Third Sector’ in the UK, and flashing on to the policy radars of governments across North America, social enterprise is a useful alternative to charitable fundraising for many NGOs and not-for-profit organizations.

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As the world has watched the ‘Arab Morning’ spread across North Africa and countries of the Middle East this year, we have been amazed by tales of everyday heroism, and heartbroken by stories of unimaginable violence and loss. Last week, I opened my keynote presentation to the UK Institute of Fundraising‘s National Convention with one such story—that of Hamza al-Khateeb, the 13 year-old boy who was savagely beaten and murdered at the hands of Syria’s security forces.

Stories such as his strike a devastating blow to our faith in the goodness of humanity; sadly, it is too easy and far from accurate to dismiss Hamza’s story as the result of a deranged security officer. In fact, Amnesty has reported numerous other children and teenagers have been tortured and murdered since Hamza’s story broke around the world. So the problem is even more disturbing and complex than one would at first believe.

It is this complexity that fundraisers, activists and social change leaders face across a diverse range of issues and problems. From the Arab Morning to climate change to urban degradation, complex problems require distinct approaches from simple ones.

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Excruciating joy. That’s as close as I can get to articulating the atmosphere at the 2011 Social Change Institute.

Hosted at Hollyhock, June 8 – 12, SCI brought together a group of 55 remarkably diverse individuals, each of whom is working on one or more of the most significant challenges we face: From the need to rethink our organizations and how they’re structured, to unification of distinct generations in service of challenges bigger than each of them, to the recognition that adaptation to climate change will be as challenging as reversing it, the questions posed at SCI required both widely expansive thinking and deep, personal engagement. And it is precisely there that the greatest lessons of SCI 2011 began.

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In an insightful article published by The Guardian today, Octopus client and Everyclick CEO Polly Gowers makes the case for bringing private sector technology and innovation to bear on the pressing challenges of charitable fundraising:

Public sector cuts, restricting funding and stagnant donations means that it’s now even more important for charities to find new revenue streams. In particular, technology innovation has, and will continue to support our charities and enable them to find ways to increase funds.

In a political / social context where government funding for charities is shrinking, and during an economic period when individuals have less money to share with their favourite causes, innovative approaches to fundraising are essential to charities’ operations. Gowers argues–and we agree–that social enterprise is a valuable part of the solution.

Her firm, Everyclick, “turns search-based advertising into a revenue stream for any charity.” Everyclick’s Give as You Live tool, which Octopus helped to brand and launch, operates in the background as users shop as normal. Without changing their habits at all, Everyclick facilitates the donation of a small portion of their purchase price to the charity of their choice. The application alone has the capacity to raise £1.25 billion in unrestricted funding for UK charities this year.

Read more of Gowers’s Guardian article here. Or learn more by contacting us.

Octopus Strategies is proud to release the first ever Social Enterprise Marketing Toolkit to support the enterprising work of leading social sector organizations in Canada.

To make this meaningful contribution to the emerging social enterprise sector, Octopus Strategies partnered with Enterprising Non-Profits to produce the Social Enterprise Marketing Toolkit, which we unveiled on November 5 at the first ever Social Enterprise Meetup in Vancouver.

Throughout Canada’s western-most Province of British Columbia, there are some 240 established social enterprises, each dedicated to addressing or supporting vital social and community projects and priorities. ‘Social Enterprise’ is defined as a traditional business, operated by a not-for-profit either to directly fulfill its mission, or to channel funds back into the purse of the not-for-profit itself.

In other countries, social enterprise is well established—especially in the UK, where it’s now seen as a vital priority for the national government. By contrast, it is a slowly emerging sub-sector in Canada. Yet in a context of economic constraint, and amid budget cuts to government funding for arts, cultural and social organizations, social enterprise presents significant opportunities.

Made up of five videos and a series of accompanying worksheets, the Toolkit introduces foundational marketing theory, and presents specific examples from BC’s social enterprises and some of Octopus Strategies’ proprietary tools. Some of these tools, such as the Value Spectrum™ and the Message Matrix™ involve approaches that have previously been available only to paying clients.

The Toolkit has been designed to make marketing and communications expertise accessible and applicable for social sector leaders who often have no training or background in marketing. They get pragmatic and actionable techniques they can apply immediately in their social enterprises.

The Toolkit has been launched as a ‘beta’ product and is available online at Octopus Strategies or at Enterprising Non-Profits. Feedback and suggestions for improvement or clarification can be sent to info@enterprisingnonprofits.ca or setoolkit@octopusstrategies.com.