Octopus Strategies » marketing http://insights.octopusstrategies.com branding. but bigger. Mon, 12 Sep 2011 16:58:37 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Darth Vader on Tom Tom http://insights.octopusstrategies.com/2010/05/darth-vader-on-tom-tom/ http://insights.octopusstrategies.com/2010/05/darth-vader-on-tom-tom/#comments Fri, 28 May 2010 04:18:29 +0000 Mike Rowlands http://insights.octopusstrategies.com/?p=383 Every now and then, a marketing idea comes along that is utterly inspired—either one of those things that leaves you wondering how you ever lived without, is totally compelling, or is utterly hilarious. Tom Tom’s latest addition may well be all three.

What if Darth Vader’s voice was in your GPS?!

It doesn’t hurt that the intro video is hilarious, either:

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